Public Relations & Marketing Job Description

If you are looking at this page, you have most likely been awarded an opportunity to represent the Public Relations and Marketing Department of Sandwich Shoppe. Congratulations!

You have a big responsibility ahead of you. Reminder:

You are The Communicator – facilitating all major communication between Sandwich Shoppe and the public
You are The Face – you represent how your business is perceived by the public
You are The Message – you are responsible for sharing your business moto and vision through written word
You are The Voice – you are responsible for sharing your business motto and vision through spoken word
You are The Fixer – you are responsible for fixing problems presented by the public

JOB DESCRIPTION:

This could be the best job or the worst job depending on you. Consider yourself the master of the masses! Through clever marketing, you will attract customers to the Sandwich Shoppe. You will do so by controlling the Sandwich Shoppe Website and being responsible for keeping it accurate and up to date. You will plan mini Sandwich Shoppe documentaries, commercials, or even web-episodes of cooking “How-Tos” and be responsible for filming and uploading them to the blog. You will design unique, creative, and aesthetically appealing posters and menus. In many ways, you are in charge of your own schedule, and therefore have to be very self-driven and task-oriented in order to do this job well! This position also requires a lot of creative thinking and good people skills

DAILY DUTIES:

8:15-8:40am (see schedule for for specific day): Clock in. Check-in with the GM FOH and equip order stations with necessary PR campaign material
12:00-12:15pm: Manage the Customer Service Table with your GM FOH
You will work from 8:00-11:00 on Mondays during which you will be working on your PR Campaign schedule; a Weekly Campaign Schedule is due by 11:00am every Monday
You will be the PR liaison for at least one day of the week

ON-GOING DUTIES:

Clock in at the Sandwich Shoppe when working on PR/Marketing
In cooperation with the General Manager – FOH and all teachers, design and implement a comprehensive PR/Marketing Campaign
Attend to customer satisfaction (for example, creating a survey to give to customers regarding menu choices)
Work directly with the public and be in charge of all major forms of communication with students, parents, and teachers/staff
Manage blog/website on a regular basis
Manage email account
Design posters/flyers
Design merchandise (e.g. tshirts, buttons)
Organize and deliver classroom announcements about special events
Plan and film documentaries, commercials, web-episodes
Occasionally assist in the kitchen
Make sure to constantly be in touch with the General Manager by scheduling regular meeting times